Corporate versus Independent: Bookstores Racing to Top

Lyla Kelly, copy editor

Larger chain bookstores specialize in selling a wider range and variety of books and items. They cater to a greater audience, allowing their reputation to grow and bring more customers in. Oftentimes, they have a specialized layout, possibly including a cafe or a reading nook of sorts. Additionally, an online presence is notable for chain corporations and a vital tool in marketing strategy. Through this, more sales are brought in, influence increases and demand for community programs rises.  

However, independent bookstores have their own unique charm. They are usually locally owned and catered towards a specific genre or specialty. Many invest in vintage or previously owned books, reflecting the owner’s or their customers’ interests. Although they could be physically smaller than a chain bookstore, independent shops offer a more personalized experiences by supporting local authors and businesses, helping communities and diversifying perspectives. Locally owned shops also have a greater sense of autonomy, due to the lack of corporate influence, such as choices regarding inventory, flexible schedules and adaptable needs. They can have a large economic impact on their communities, and supporting a vintage bookstore can go a long way. 

Over the past few years, there has been a sudden growth in the popularity of independent bookstores. This could be linked to a mix of media influence and consumer values. A large portion of this shift can be accredited to a subcategory on social media – known as “Bookstagram” or “Booktok” --, which has encouraged readers to shop secondhand or from their local small businesses. Independent bookstores saw a rise in patrons, significantly impacting their business. Public events have become increasingly common at these locally owned shops as a result. However, there continues to be a loyal consumer base at chain bookstores, most notably Barnes & Noble. With its large and diverse collection, accessibility and the possibility of a restaurant inside, the store keeps a steady stream of clientele. 

“I think technology has a really big role in increasing the popularity of small businesses,” says Ava Reames, a sophomore and an avid reader. “Before social media, it was hard for local artists and small bookstores to advertise. Now people from anywhere can learn about the uniqueness of these places.” 

Additionally, the direct competition between independent and corporate bookstores has risen. Larger businesses have lowered their prices due to bulk purchasing, which challenges smaller bookstores who struggle to compete. Local businesses also have a limited budget for advertising, their collections and community outreach. Audiobooks and eBooks have also have a large impact on brick-and-mortar shops, which decreases the amount of people going outside their homes to shop. These online options open accessibility and convenience. 

Whether one prefers one variety of bookstores over another, both have seen a shift and nuanced expansion of the reading community in relation to chain and independent bookstores.